What Did I Tell You? Sarah Palin Drives Up Oprah's Ratings

Wednesday, November 18, 2009

The Chicago Tribune reports that Sarah Palin's appearance on the Oprah Winfrey Show gave Oprah her highest ratings in two years:

Sarah Palin delivered the vote for Oprah Winfrey, giving the Chicago-based talk show host her highest ratings nationally for a single episode in two years.


Palin outdrew either half of Winfrey's two-part season-opening confessional with singer Whitney Houston, as well as Winfrey's show the day after the election of President Barack Obama, according to her syndicator, CBS Television Distribution.

Read more here.

I'm not surprised. Did I not write two articles in October in which I predicted this very thing?

In Sarah Palin Will Help Oprah Winfrey, I quoted an article that laid out Oprah's need:

It's not just another show booking for Oprah Winfrey. She's going whole hog this season to try to recover from the ratings tumble she took last season when her audience slid to under 7 million viewers. And, during one awful week in July, "The Oprah Winfrey Show" suffered its smallest ratings since its debut way back in 1985.

And I stated in According to Harpo Productions: Sarah Palin to Appear on Oprah that Sarah Palin would be the answer to Oprah's ratings problems, at least for the day:

If Sarah does make an appearance on the Oprah Winfrey Show, it will certainly drive Oprah's declining ratings through the roof. I will commend Sarah for going on the show on her own terms, and personally, I will be glad that the governor's book sales are already out of this world.

If you did not get a chance to see Governor Palin on Oprah Monday, go to Oprah's website and check it out.


Donald Borsch Jr. November 18, 2009 at 8:20 PM  

I wonder if Miss Winfrey (you mean Stedman hasn't married her yet?) will send the lovely and talented Mrs. Palin a Thank You note?

"Dear Sarah, Thank you so much for the boost to my sagging ratings. I feared I had exhausted my almost hypnotic and cultish hold on the women of America, but your appearance has given me a new source of inner-strength. I wonder if Dr. Oz can explain it to me better? Anyways, thanks so much for classing up my studio, even though I didn't give the audience free copies of your book. Love myself, Oprah."

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