Success of 'The Undefeated' Fuels Expansion to More Cities/Theaters

Tuesday, July 19, 2011

The Undefeated has had such a successful opening, ARC Entertainment reports, it is expanding to other areas and more theaters in areas where it's already playing.

Via PR Newswire:

Strong opening weekend fuels film's expansion to Tucson, AZ, West Palm, FL, Milwaukee, WI, Charlotte, NC, and Ontario, CA

Additional theatres added in Phoenix, AZ and Atlanta, GA

$11,000-plus per screen weekend averages in Orange County and Phoenix

SANTA MONICA, Calif., July 19, 2011 /PRNewswire-USNewswire/ -- ARC Entertainment today announced "The Undefeated," which chronicles Sarah Palin's rise from obscurity to national prominence, will roll out to additional AMC Theatres (AMC) beginning on Friday, July 22nd.

With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.

ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.

"Given the audience response on our opening weekend we now know we have a film that works. Our objective is very simple-to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD," stated filmmaker Stephen K. Bannon.

Trevor Drinkwater, CEO of ARC Entertainment, said, "We have been inundated with requests from around the country to have the film play in their market. Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner."


"We are thrilled that The Undefeated can benefit from the digital cinema platform to quickly expand to additional markets this weekend," said Jonathan Dern, president of Cinedigm Entertainment Group.

Written and directed by Stephen K. Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, "The Undefeated" was independently financed by Victory Film Group and its partners.

The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshain, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin's tenure.

"After the incredible feedback we got from enthusiastic audiences, we are very excited to bring this story of a true American hero to additional audiences across America," said Glenn Bracken Evans.

Read more and see addresses of theaters here.

Buy tickets here, and vote to bring it to your city here.


viator July 19, 2011 at 7:17 PM  

A good video to consider along with seeing "The Undefeated" is the presentation Stephen Bannon made to the Heritage Foundation. Thirty eight minutes, very articulate and thoughtful.

Heritage Foundation

He tells a story that he learned about when doing his film about Ronald Reagan. After the fall of the East German government they found Reagan's file among the Stazi (E. German Secret Police) files. The Stazi noted that Reagan was the one western politician they were most afraid of (weren't they right) because as they put it:

His words and deeds are one and the same.

Bannon then makes the case that for Sarah Palin:

Her words and deeds are one and the same.

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