Governor Palin on 'Today' Wins Ratings Battle Over Couric on 'GMA'

Wednesday, April 4, 2012

Going into Tuesday, the talk was how The Today Show, with Governor Palin as a guest co-host, would fare against Good Morning America with Katie Couric filling in. If anyone can find someone who actually expected Couric to come out on top, please let me know because I'd like to meet the obviously out of touch individual. The Governor herself told Sean Hannity last night that her appearance this week on 'Today' was no accident. Certainly the masterminds behind the NBC show knew that she would bring them a much-needed boost. Of course, The Today Show did quite well and took down GMA with the Governor in the studio, according to the Nielsen ratings:

With Sarah Palin as a special co-host “Today” drew 5.497 million total viewers according to Nielsen Fast National data, that’s +356,000 more than #2 “Good Morning America” which drew 5.141 million. Half way through the 2011-12 season, the gap between the two shows is +528,000, so “GMA” continues to chip away at “Today’s lead.

Reportedly, Governor Palin commented via email. According to
"The people backstage," she writes to Zap2it, "who make the 'Today' show happen are top-notch! Todd (husband Todd Palin) said to let you know, Kate, that '...they put my home TV crew to shame' (That would be my crew of Todd and a buddy -- and sometimes the kids helping out -- in our Wasilla studio located in the back of Todd's airplane hanger).

"Really, it was a lot of fun to work with every single one of the folks at the 'Today' show. I have so much respect for the workerbees at my FOX job, and to see this network support staff working just as hard to produce their network's product reinforces my belief that it's the good people with their elbow grease and nose to the grindstone who make the world go 'round. They make the talent look good!

"And, frankly, I'm ecstatic we beat the 'perky one,' although I wouldn't have gone up against ABC's vacationing Robin Roberts, because she's such a good egg. By the way, both Robin and Matt Lauer have traveled the long journey to Alaska and dealt with unglamorous, rugged conditions to see more of our world; they've shown respect for a more unconventional Americana lifestyle, and we appreciate that."


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